Both types of ads give advertisers the opportunity to target their own pre-defined audience in terms of age groups, genders, topics and interests, as well as choosing specific videos and channels for their ads to appear alongside.
YouTube mobile ads receive viewer attention 83% of the time
6 out of 10 people prefer online video platforms to live TV
You can navigate YouTube in a total of 80 different languages covering 95% of the Internet population
When brands use TrueView, they see views of previously existing content increase by up to 500% after posting new videos
YouTube is the world’s second-largest search engine and third most visited site after Google and Facebook.