YouTube Advertising operates on a pay per view basis, so advertisers only pay if someone chooses to watch the video ad or clicks through to their site. This means that advertisers know their budget is being well spent on an interested audience. As Google owns YouTube, the YouTube Advertising network, also known as TrueView, is run like a traditional Google Ads campaign through a bidding system.
YouTube Advertisers can choose between two different forms of ads, In-Stream ads and In-Display ads. In-Stream ads are video ads that appear at the beginning of YouTube ads, while In-Display ads can be used to advertise across YouTube and the Google Display Network as an image ad.
Both types of ads give advertisers the opportunity to target their own pre-defined audience in terms of age groups, genders, topics and interests, as well as choosing specific videos and channels for their ads to appear alongside.
YouTube mobile ads receive viewer attention 83% of the time
6 out of 10 people prefer online video platforms to live TV
You can navigate YouTube in a total of 80 different languages covering 95% of the Internet population
When brands use TrueView, they see views of previously existing content increase by up to 500% after posting new videos
YouTube is the world’s second-largest search engine and third most visited site after Google and Facebook.
300 hours of video are uploaded to YouTube every minute. This is driven by consumer demand, as people are watching more and more video. As such, by adding video to your digital marketing strategy, you can increase your visibility and business growth potential.
This is why a portion of your advertising budget should be allocated to YouTube advertising. Although the channel is similar in its execution and targeting options to paid search, YouTube has a number of specific benefits.