WeChat Ads

Goals of promotion

Achieve your marketing goals

Promotion of Brand, Official Accounts, Stores, Applet, Products and Games.
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Advertisement Resources

Cover 1.1 billion quality users

Tencent platform owns users’ social networks including QQ and WeChat which cover over 1.1 billion Internet users, as well as Tencent Videos which has more than 500 million monthly active users.
Orientation Ability

Targeting Active Customers

Achieve your marketing goals through targeting demographics, business interests, geographic location, equipment used, weather conditions, etc.
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Types of Advertisements

WeChat Moment Ads

WeChat Moment Advertisement is a native advertisement based on the WeChat ecosystem and displayed in the user’s WeChat Moment in the form of a friends’ original content. By integrating billions of high-quality user traffic, utilising professional data processing algorithms, WeChat Moment Advertising provides Advertisers with a unique Internet social marketing platform.
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Official Account Ads

By integrating billions of high-quality user traffic, utilising professional data processing algorithms, WeChat Moment Advertising provides Advertisers with a cost-controllable, effective, and targeted Internet content marketing platform.

Mini Program Ads

WeChat Mini Program Advertising is an advertising system based on WeChat Mini Program and Mini-Game ecology, using professional data processing algorithms to achieve cost controllable, significant benefits and accurate targeting purpose.
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Be presented in a different way

Advertising Abilities

You can choose words, pictures, videos, links, native promotion pages, mini-programs or customized H5 pages to configure your advertising content flexibly. Through a variety of display forms, interactive user experience, it can meet your personalized creative expression and achieve brand promotion goals.
Brand Promotion
With more than 1.1 billion monthly active users, WeChat can help you achieve massive brand exposure, convey the brand image, and cooperate with the precise orientation to allow more users to participate in activities to achieve unity of product and effect.
Brand Promotion
With more than 1.1 billion monthly active users, WeChat can help you achieve massive brand exposure, convey the brand image, and cooperate with the precise orientation to allow more users to participate in activities to achieve unity of product and effect.
Store Promotion
With the help of LBS technology, you can promote your store’s address, introduction, activities and other information to people within 0.5-5 kilometers of your store accurately., to enhance the local people’s awareness of your business brand and attract users around to your store.
Store Promotion
With the help of LBS technology, you can promote your store’s address, introduction, activities and other information to people within 0.5-5 kilometers of your store accurately., to enhance the local people’s awareness of your business brand and attract users around to your store.
App Promotion
iOS and Android applets promotion, one-click download support and application direction abilities help advertisers easily achieve in-app conversions.
App Promotion
iOS and Android applets promotion, one-click download support and application direction abilities help advertisers easily achieve in-app conversions.
Product Promotion
Here you can promote your online products. Both small business store or big malls can find a suitable advertising solution to bring you more customers and orders.
Product Promotion
Here you can promote your online products. Both small business store or big malls can find a suitable advertising solution to bring you more customers and orders.
Voucher Distribution
You can promote WeChat coupons and vouchers to reach your target users quickly and massively and guide them to shop offline. Furthermore, you can use the data of coupons redeemed to analyse the users.
Voucher Distribution
You can promote WeChat coupons and vouchers to reach your target users quickly and massively and guide them to shop offline. Furthermore, you can use the data of coupons redeemed to analyse the users.
Marketing Survey
This makes it easier for users to understand your business and at the same time collect prospective customers’ opinion about your business, to obtain higher benefits at a more controlled cost. It is suitable for industries such as education, wedding dresses, automobile 4S shops particularly.
Marketing Survey
This makes it easier for users to understand your business and at the same time collect prospective customers’ opinion about your business, to obtain higher benefits at a more controlled cost. It is suitable for industries such as education, wedding dresses, automobile 4S shops particularly.
Official Account Promotion
Both famous KOLs and small beautiful vertical Official Account can be promoted here. It helps to attract more attention, make cost-controlled, and increase followers rapidly.
Official Account Promotion
Both famous KOLs and small beautiful vertical Official Account can be promoted here. It helps to attract more attention, make cost-controlled, and increase followers rapidly.
Mini-game Promotion
Promote your own WeChat Mini Game to attract more players.
Mini-game Promotion
Promote your own WeChat Mini Game to attract more players.

How Overseas Companies Choose Audience

Overseas companies can divide WeChat users into following three categories, and then find their core audience through hundreds of filtering criteria to achieve precise reach and efficient conversion.
Domestic users
Targeting WeChat users within China · 1.4 billion people · 1.1 billion monthly active WeChat users
Domestic users
Targeting WeChat users within China · 1.4 billion people · 1.1 billion monthly active WeChat users
Traveling people
Chinese outbound traveling WeChat users · The average annual number of outbound traveling reaches 140 million · Singapore / Southeast Asia is the most popular destination
Traveling people
Chinese outbound traveling WeChat users · The average annual number of outbound traveling reaches 140 million · Singapore / Southeast Asia is the most popular destination
Overseas residents
WeChat users who have lived abroad for a long time · Countries: Singapore, Malaysia, Japan, South Korea, Thailand, United States, Canada, Australia, New Zealand, etc.
Overseas residents
WeChat users who have lived abroad for a long time · Countries: Singapore, Malaysia, Japan, South Korea, Thailand, United States, Canada, Australia, New Zealand, etc.

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