LATEST SEO MARKETING STATISTICS

Why your business needs SEO

GOOGLE IS KING

According to 2019 data from StatCounter, Google dominates with 95.5% search engine market share in Singapore, followed by Yahoo and 2% and Bing at 1.29%.

FIRST PAGE IS FOR WINNERS

Combined, the top 10 organic listings on first page capture 92% of all search traffic.

SEO ATTRACTS THE BEST LEADS

Inbound leads from SEO have 14.6% close rates, whereas outbound leads (cold calling and direct mail) have a 1.7 % close rate.

SEO VS GOOGLE ADS

Organic SEO is over five times more effective than PPC advertising in generating high quality leads.

TOP 3 POSITIONS DOMINATE

Latest research on click-thru-rates from AWR, the first 3 organic listings capture 55% of all desktop search traffic and 45% of all mobile search traffic.

A GREAT PLACE TO HIDE

In comparison, the second page captures less than 5 % of all search traffic.

JUST AS IMPORTANT FOR B2B

57% of B2B marketers state SEO as their main lead generation channel and far more effective than any other initiative.

HIGHEST PURCHASE INTENT

Over 78% of location-based mobile searches result in an offline purchase and visit in-store within 24 hours.

Our SEO Methodology

sTEP 1: INITIAL AUDIT

An in-depth audit is first carried out to review any previous SEO work that has been conducted, as well as your site architecture, content, competitor analysis and current rankings.

STEP 5: ONPAGE OPTIMIZATION

Further optimization is carried out by improving the website load speed, reducing page size, editing meta data, improving page structure and site architecture, adding images and fixing broken links.

STEP 2: KEYWORD RESEARCH

By tapping into Google's search history database, we'll reveal the search terms and volumes your customers are actually using.

STEP 6: DOMAIN AUTHORITY

We evaluate your website's Domain Authority to increase your site's relevance and performance.

STEP 3: COMPETITOR DISCOVERY

We reverse engineer your competitors' content and backlink strategy as well as their current rankings to reveal any hidden opportunities for you.

STEP 7: CONTENT STRATEGY

Content truly is king when it comes to SEO, which is why our team works hard on a monthly content calendar. Regular, high-quality content will boost engagement rates throughout your campaign.

STEP 4: CONTENT ALIGNMENT

Once a keyword list has been developed, we edit your existing website content to fill in any gaps. Sparse pages are filled out with strategic content and new pages are created to capitalise on keywords.

STEP 8: REPORTING

We report on monthly keyword progression, visitor analytics and organic Market Visibility Scores to demonstrate performance.