According to 2019 data from StatCounter, Google dominates with 95.5% search engine market share in Singapore, followed by Yahoo and 2% and Bing at 1.29%.
Combined, the top 10 organic listings on first page capture 92% of all search traffic.
Inbound leads from SEO have 14.6% close rates, whereas outbound leads (cold calling and direct mail) have a 1.7 % close rate.
Organic SEO is over five times more effective than PPC advertising in generating high quality leads.
Latest research on click-thru-rates from AWR, the first 3 organic listings capture 55% of all desktop search traffic and 45% of all mobile search traffic.
In comparison, the second page captures less than 5 % of all search traffic.
57% of B2B marketers state SEO as their main lead generation channel and far more effective than any other initiative.
Over 78% of location-based mobile searches result in an offline purchase and visit in-store within 24 hours.
An in-depth audit is first carried out to review any previous SEO work that has been conducted, as well as your site architecture, content, competitor analysis and current rankings.
Further optimization is carried out by improving the website load speed, reducing page size, editing meta data, improving page structure and site architecture, adding images and fixing broken links.
By tapping into Google's search history database, we'll reveal the search terms and volumes your customers are actually using.
We evaluate your website's Domain Authority to increase your site's relevance and performance.
We reverse engineer your competitors' content and backlink strategy as well as their current rankings to reveal any hidden opportunities for you.
Content truly is king when it comes to SEO, which is why our team works hard on a monthly content calendar. Regular, high-quality content will boost engagement rates throughout your campaign.
Once a keyword list has been developed, we edit your existing website content to fill in any gaps. Sparse pages are filled out with strategic content and new pages are created to capitalise on keywords.
We report on monthly keyword progression, visitor analytics and organic Market Visibility Scores to demonstrate performance.