“WeChat Mini Program reached 300 million daily active users (DAU) in 2019, generated total transaction value exceeding 800 billion in RMB.” The era of lightweight application is here, how to expand your business using mini-programs? how to monetize traffic?
What are WeChat Mini-Programs?
Mini-programs are little apps that run inside WeChat. They might be tiny but they are taking over the iOS and Android app ecosystems in China. WeChat mini-programs are essentially sub-applications that exist within WeChat’s primary interface. They provide advanced features such as e-commerce, task management, coupons, search, and booking services. Access points like QR code scan, sharing with friends and search features attract traffic from all directions and convert traffic to sales.
E-commerse, online education, O2O services or appointment services, etc. will benefit from WeChat’s ecosystem to access the massive user base and in the meantime, to target a specific segment in the user journey.
Mini programs are essential tools for online content creators like online news, we-media, forum. 200 million daily users and one billion monthly active users worldwide, a quarter of the Chinese online population uses WeChat’s mini-programs every day. Enjoy the traffic!