Mini Program – Digital Marketing

The future of mobile application

“WeChat Mini Program reached 300 million daily active users (DAU) in 2019, generated total transaction value exceeding 800 billion in RMB.” The era of lightweight application is here, how to expand your business using mini-programs? how to monetize traffic?

What are WeChat Mini-Programs?

Mini-programs are little apps that run inside WeChat. They might be tiny but they are taking over the iOS and Android app ecosystems in China. WeChat mini-programs are essentially sub-applications that exist within WeChat’s primary interface. They provide advanced features such as e-commerce, task management, coupons, search, and booking services. Access points like QR code scan, sharing with friends and search features attract traffic from all directions and convert traffic to sales.

Brick and Mortar Stores

Whether you are in food, hospitality, retail, manufacturing or technology industry, etc., you can integrate your physical stores with online business, benefit from omnipresent traffic conversion.

Online Platform

E-commerse, online education, O2O services or appointment services, etc. will benefit from WeChat’s ecosystem to access the massive user base and in the meantime, to target a specific segment in the user journey.

Content Creator

Mini programs are essential tools for online content creators like online news, we-media, forum. 200 million daily users and one billion monthly active users worldwide, a quarter of the Chinese online population uses WeChat’s mini-programs every day. Enjoy the traffic!

1.1 billion Active Traffic

Access to WeChat’s 1.1 billion users ecosystem, save your cost on finding traffic.

Ready To Use

WeChat mini-programs are highly accessible, require no prior installation and can be loaded quickly. Extremely user-friendly.

69 Access Points

69 access points including conversation, search, official accounts, OR code scans, etc. allow users from online and offline to discover you easily.

WeChat Login Ensures Safety

WeChat mini-programs are authorized by WeChat account logins, ensuring cybersecurity.

Private Traffic

Design user experience map to analyze user behavior and increase retention rate.

Offer More For Less

WeChat Mini Programs are smaller, cheaper and better than a traditional app or website. With just 10MB, it has all the functions of a standalone app or website.

WeChat Payment

The integration with WeChat Payment makes the purchase process easier and faster, which in turn boosts conversion rate from traffic to sales.

Cost Effective

Only 1/3 development cost compared to a native app, largely reduces investment risk.

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