Instagram hosts more than 34 billion photos a day, making it one of the solid social media communities for businesses to market to. It has become a marketing necessity for small companies to big corporations because of its effectiveness in reaching out to potential customers, engaging current customers and elevating brand’s image.
WHY SHOULD I MARKET ON INSTAGRAM
Facts You Should Know
Massive Audience Base
700M quality users a month, with over 60% of users being young audiences aged 18-34
75% users take action after being inspired by a post
Excellent Engagement Rate
50 times the engagement rate of Facebook, Instagram is the one of the best social media platform to build customer relationships
60% of Instagram users say that they discover new products on the platform
Tell Your Story
200M users actively visit business profiles every day
Reach Browsing Users
Instagram users spend on average 53 minutes a day on the Instagram app
WHAT INSTAGRAM MARKETING CAN DO TO YOUR BUSINESS?
Visual content plays as a significant role in user engagement. As such, all brands are using Instagram to communicate visually with their customers through photo sharing and short videos. Businesses acquires remarkable returns from the platform by using Instagram as part of their digital marketing campaign.