Google rolled out an update to its algorithm last week called BERT, short for Bidirectional Encoder Representations from Transformers. That’s a mouthful, so we’ll keep referring to it as BERT.   What is the Google BERT Update? In laymen’s terms, BERT is a form of natural language processing for Google to better understand conversational queries.

The quickest growing social media platform, Instagram’s user base has increased at an exponential rate over the past few years. The platform now has over 700 million monthly active users who upload more than 34 billion photos a day, which makes it one of the biggest social media communities for businesses to market to. What’s

As a business, you’re expected to adapt. Adapt to technology, adapt to new trends, adapt to consumers, and the list goes on. These adaptations are, unfortunately to some and fortunately for others, necessary in order to stay ahead of the wave. Although we’re creatures of habit, staying in our silos of comfortable success will lead

2020 isn’t just darn good vision (get it?), but a vision to garner success at the turn of the decade. With a few months left of 2019, digital marketers who want to stay ahead of the game must anticipate what 2020 will bring and how best to adapt to it. The uncertainty of digital marketing

Habits have changed when it comes to how customers interact with businesses online. They no longer go straight from discovering the business to making a purchase on that same device in the same session. Instead, they weave throughout channels and devices, making their purchase journey a little more convoluted and thus more difficult to analyze.

Whether or not the economic shifts caused by COVID-19 have derailed your 2020 media plan, now is a great time to look at your organic options for strengthening your digital presence. During this time, people are turning to the internet for information, necessities, and more, which means your brand has the potential to connect with

Google announced that it began rolling out a core algorithm update on May 4th, expecting it to take “about one to two weeks to fully roll out.” Google provided a heads up surrounding its second core algorithm update of 2020, as core updates often result in notable changes, aimed at presenting the most relevant and

Leveraging social media for eCommerce just got even more streamlined with newly-released Facebook and Instagram shopping features. On May 19, Facebook announced the release of Shops, a free way for retailers to create an online store discoverable and accessible through company pages on Facebook and Instagram. The customizable shopping feeds can be linked anywhere on